Day by day, eCommerce is becoming a battlefield, with more stores being built daily. And millions of small and large businesses use Magento to power their online stores. Magento is suitable for businesses of all sizes and is used by small and medium-sized businesses, as well as, large, multinational corporations. It is also favored by developers due to its flexibility, scalability, and customizability.
By adopting the right Magento development trends, we can open doorways that attract potential customers. In this blog, let us look at some of the most important Magento trends we should pay more attention to in 2023.
Magento Progressive web apps
Magento PWA Studio is a set of tools for developers to transform the Magento 2 stores into PWAs (progressive web apps). It is a notable Magento web development trend to embrace in 2023 as progressive apps are here to stay. Instead of investing in separate applications for android and iOS, we can utilize PWAs to offer an enriched online experience. The result will be a massive boost in conversion rates. As a result, the number of Magento stores achieving significant revenue increases in the coming years. Let us be ahead of our competitors using this headless commerce feature.
Voice search
Consumers prefer voice search over typing. Nearly 27% of the global population uses voice search on their mobile phones. Voice search is considered the future of eCommerce. Magento allows store owners to optimize their eCommerce website with voice search. We can beat our competitors with a robust Adobe Commerce store with voice search-enabled capabilities. Such extensions can be found in the Magento marketplace or customized specifically. It will be one of the best Magento development trends in 2023 that will help businesses grow exponentially and take our business to the next level.
AI
Artificial Intelligence has changed the way users interact with websites. Using AI, we can analyze customer behavior and adjust the interaction system accordingly. It also lets us discover the traces left behind by store visitors, such as viewed products, and create personalized product recommendations. Magento eCommerce stores have several AI extensions to assist users in building fantastic features. AI is one of the top Magento development trends in 2023 that will dominate the industry for a long time.
AI-enabled chatbots
Chatbots are another great application of AI. Store owners continue to deploy AI-enabled Chatbots in more stores to provide customers with instant assistance. Fully automated AI customer service has evolved into an easy and impressive process. Conversational AI creates many engagement scenarios where they effortlessly simulate human-like intersections and provide quick responses to queries plus reduce turnaround time. The process limits the mistakes and problems that are so common in most customer complaints. Using AI lets a vendor provide 24/7 customer service with a chatbox and AI. AI also promotes better Customer Relationship Management or CRM. Magento’s AI-enabled chatbots can easily replace customer support representatives and address customer inquiries exactly the way humans do. It can quickly gather customer data to make future predictions by analyzing past searches and purchases to create a more positive shopping experience. Customers enjoy the ease of using AI customer service to have all of their questions quickly answered. Product browsing, buying process, and purchasing tendency are key insights shared by chatbots and AI. Magento offers a variety of AI extensions that you can integrate into your online store. In 2023 and beyond, Magento will continue to make AI-powered improvements to enhance user and customer experiences.
Push notifications
As business owners, we do not like customers throwing up their hands in frustration and moving away from us. With personalized push notifications, we can effectively reel in a customer and give them the extra push they need to take the additional step needed to finalize the purchase. The goal is to bring them back to the cart. Optimizing and tailoring the web push notification controls increases a vendor’s online revenue substantially. These notifications not only keep consumers informed about discounts, special offers, and new items but also help establish a strong relationship with them. Push notifications are not the newest concept in the eCommerce industry. However, this strategy will surely stay in trend for upcoming years.
Virtual Reality
Many people complain that they could not properly experience certain products. Virtual Reality is helping brands eradicate such gaps in online shopping. Shoppers can simply visualize products with the inclusion of innovative AR technology. In addition, they can easily check whether the product is worth buying and fulfilling their actual needs or not. 68% of consumers prefer buying from eCommerce brands having virtual reality. More than 135000 stores will implement virtual reality in 2023 to improve the online shopping experience they offer their users. Online customers can use AVR to virtually test items or take a virtual tour to check positions, placements, or fixations. The utilization of VR is a super exciting trend that will certainly rule in 2023.
Advanced Product Information Management
When we begin to scale our business, the requirement and management of stock, prices, product descriptions, and labels will become a difficult job. PIM has become the core system in Magento to ensure all the issues related to monitoring product information are managed seamlessly. PIM enables us to store and manage all product information. Since PIM integrates seamlessly with most eCommerce platforms, suppliers, CRM systems, business intelligence, ERP software, and customer database, it warrants the availability of the latest product information across the entire eCommerce platform. It is one of the best developments in Magento that allows any eCommerce business to manage a product catalog and constantly change its marketing message.
Adobe Commerce is a robust & scalable eCommerce development platform capable of empowering enterprises of all shapes and sizes. It is one of the best frameworks for entrepreneurs looking forward to launching themselves online. However, they must adopt new trends to stay ahead of the competition. Embracing new Magento trends will allow us to stay relevant in the industry and enable businesses to build a strong brand presence.
Try to look deeper into the trends we have discussed so far and follow them to create result-oriented strategies.
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