KumariPH Handicraft – Case Study

KumariPH Handicraft is one of the best handicraft makers that designs and exports high-quality handcraft goods, majorly the seashell products that are available in Kanyakumari. KumariPH Handicraft approached us to design and develop an eCommerce website for their business. For this website design project, Code5Fixer designed an attractive and user-friendly interface and developed the website using the Magento community edition. With this, the client can manage their product catalog easily from a user-friendly admin section.

Client Requirements:

Though our client is one of the best-selling handicrafts in the country, they never explored the online market before. Their primary objective of creating an eCommerce website is to showcase their products for the best prices and deals along with an un-parallel and secure shopping experience for customers. Furthermore, the client wanted a web store that can manage more than 1000 products efficiently without any performance compromises. Moreover, they expected that the UI needs to be designed to carry their brand identity.


After studying the requirements, our team decided to choose Magento2 due to its ability to extend the core functionality through third-party extensions and custom development. Several modules were implemented for making store management efficient and easy. All modules were analyzed thoroughly to keep the store safe and as lightweight as possible for a smooth and secure shopping experience for customers. Our UI team redesigned the Magento template to keep the store in line with their brand identity. Our team also created several CMS pages as the client wanted this website to act as their official website. To drive organic traffic and boost sales, our team integrated a blog module and Disqus comment service to the site.

Our team implemented one-step checkout which eliminates the frustrations of the checkout process since it allows the customers to review the order, choose payment options and specify the delivery, all on a single page. Our developers also integrated payment options like PayPal and Razor Pay to ensure secure and fast payments. To build a brand, our team designed a logo for their company keeping their business in mind. Social sharing buttons can complement the content, drive traffic, and create a ton of engagement. Hence, our developers integrated a social share module to build brand awareness and generate more sales for our client.


The client was satisfied with a modern and convenient eCommerce website that provides an unparalleled and secure shopping experience without compromising the client’s brand identity. The website is SEO friendly and has the potential to drive in customers from several search engines. The one-page checkout helped the Customer achieve a 4x increase in conversions in the first month of the solution’s release.

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