Maintaining an eCommerce website is not as easy as you think. You don’t have to only deal with some local competitive brands but with international brands like Amazon and Flipkart.
With so much competition in the eCommerce space, it can be hard for you to establish your ground. However, failing to keep your website properly maintained can lead to a loss of online sales.
So, you need to focus on every detail of your eCommerce website.
Here are some of the most common ways that we help our clients maintain and grow their eCommerce sites:
1. User-Friendly Navigation
Too many menu categories will confuse consumers, preventing them from finding what they are looking for. Use broad terms to categorize your products. When you regularly maintain your eCommerce site, you ensure that visitors can easily get around and find what they’re looking for. If they arrive at your store intending to purchase a specific product, they can get to it quickly.
2. Eliminate Steps in Your Checkout Process
Once a visitor decides to buy something, they should find it easy to complete the purchase. Each additional step in the checkout process will increase the chances of them abandoning the transaction. The key here is to get only essential information from the buyer. Get their billing information and shipping address. That’s all you need to process a transaction.
3. Ranking in Search Engines
If your website isn’t ranking highly when someone searches for the type of products or services you offer, your competition is going to wind up. So, refreshing and updating content regularly is critical as this will help you to rank higher in search engine listings. Content should also be optimized for search engines so that they are deemed worthy of crawling.
4. Reduced Cart Abandonment
Let’s say you sell watches. After scrolling through, consider a customer adds three watches to the cart. However, a technical glitch causes the cart to empty. Frustrated, the customer leaves the site and chooses one of your competitors instead. It is possible to reduce the frequency of shopping cart abandonment through proper maintenance of an eCommerce website. It enables you to notice and fix technical glitches before it is noticed by a visitor.
5. Performance
Fast-loading web pages are important for any business. For businesses that rely on eCommerce, page load speeds have a direct impact on revenue.
Many things can cause slow load times:
- Code
- Scripts
- Images that are not optimized
- Increased traffic
- Expanded product offerings
- Server Hardware
that isn’t keeping up with the demand.
6. Maintain Site Security
Some people might think that hackers wouldn’t bother a small online retailer, but 43% of hacking attempts are targeted at small businesses. You must prevent your store from falling prey to an attack. Upgrading security then and there will give you important features like anti-spam protection and malware scanning.
7. Test Your Forms
Your contacts are your most valuable asset, so be sure your website is capturing them. Regularly go through your website and fill out and test each form to ensure no inquiry, contact, or sale gets lost due to a non-working form.
8. Offer Coupons and Discounts
Coupon codes and deals can be often shared across social media providing your business with even more exposure.
9. Update your FAQs
If you update store policies, shipping information, products, or features, you will also want to change any information referencing those on your FAQ page or customer knowledge base. Keeping those details up-to-date will prevent shopper confusion and unnecessary customer service headaches.
10. Create a Maintenance Schedule
Create a standard schedule that you and your team follow when changes and updates are made so that you never overlook an important step. Scheduling maintenance will keep operations efficient and reduce stress on your team.
Conclusion
Website maintenance may seem like a bulky job, but with regular updates, it is not as daunting as it appears. It is important to stay on top of your website management. Better user experience means more sales. Keeping up to date with your eCommerce website maintenance keeps you ahead of the competition and tells customers that you are worth visiting. All websites require management whether you’re doing it yourself or outsourcing to a website management service company that specializes in it.
The best option for the maintenance of your eCommerce website is to hire an eCommerce website solution provider like Code5Fixer Technologies. When you scale your business, this would the permanent solution.
Are you creating a new eCommerce store for your business or looking for ways to maintain the functionality of your current store?
Contact us now…