The world of eCommerce is rapidly transforming, and the need for an effective development platform is becoming increasingly important. Choosing the right eCommerce platform can help you create a successful online store that meets the needs of your customers. With so many options available, it can be difficult to decide which one to choose. In this blog, we will discuss why it is important and how to choose the right eCommerce platform for your business.
Why should one use an eCommerce development platform?
An eCommerce development platform can help businesses of all sizes quickly and easily create an online store. It provides a wide range of features that allow businesses to customize their store, add products, manage orders and payments, and more. With the help of an eCommerce development platform, businesses can focus on growing their business instead of worrying about technical details. It allows businesses to create a secure and reliable shopping experience for customers, ensuring that they have a positive experience with their online store.
Top 5 Factors you need to consider while selecting an eCommerce development platform
1. Scalability
Every business owner hopes their business will grow in the future. It is important to look for a platform that will scale their business. An online platform should function smoothly despite the increased workload. Because you’ve planned your business so well, over time you will grow. And as you grow, you will need additional support from your eCommerce platform. Our advice is to choose a cloud-hosted, scalable solution with out-of-the-box features and functionalities that will satisfy your growing business’s needs from day one. Therefore, plan well for this stepping stone and look for platforms with trusted and fast APIs.
E.g., the Magento eCommerce platform has a wide range of options for expandability, scalability, and flexibility.
2. Multiple Payment options
One of the reasons for shopping cart abandonment is the unavailability of multiple payment options on the checkout page. Adding multiple payment methods makes the customer comfortable in choosing the most convenient one. It is simple for customers to pay for your goods and services when you provide numerous payment options. Multiple Payment Options in an eCommerce platform will result in the following:
- Increase in the Conversion Rate
- Lesser Abandoned Carts
- Customer Satisfaction
- Brand Credibility
- Hassle-free Checkout
Therefore, your store has to be connected with a reliable, secure eCommerce payment gateway. Hence, consider choosing a platform that supports multiple payment options on the check-out page.
3. Integrations
Your new e-commerce venture needs to handle large data, maintain engagements with customers, and extend its visibility. It also needs to track performance and generate error-free reports. With the amount of multitasking needed, it should also be flexible enough to easily integrate custom tools for processing a variety of tasks efficiently. Integrations and plugins are other critical factors when evaluating if your platform is one of the best eCommerce platforms. Not all platforms offer every integration, so be sure you understand your business requirements to assess the available features and functions correctly. Here are some of the most popular plugins to look for Accounting, Email Marketing, Customer Loyalty Programs, Payment & Shipping, 3rd Party Digital Tools, and more. So you can deliver better shopping experiences and expand your business the way you want.
4. Security
A security breach can damage one of your most essential assets called trust. Security issues aren’t your fault, but they are relatively common. Because you’re handling so much sensitive data, you must take a critical look at the security credentials of the eCommerce platform you’re considering for current needs and future growth. Customers will not buy products from your eCommerce site if they are not sure that their financial information remains protected from hackers and data thieves. For this reason, whichever platform you choose must be equipped with essential security features like PCI compliance, SSL (Secure Sockets Layer) certificate, fraud prevention, and data backups. The platform should also perform security audits for identifying potential security risks. So necessary changes can be made for protecting customers from the risks. You are advised to choose a platform that is built in an object-oriented programming language as such platforms contain embedded security protocols.
Magento and Shopify are two popular platforms that focus on two-factor authentication for reducing the vulnerability of websites.
5. Mobile interface
Native mobile apps and PWAs make it easier for businesses to operate on all devices, i.e. mobile, tablets, and desktops. Both of these types of mobile apps are progressive and adjustable as per changing trends. A significant portion of online shopping for various products, from groceries to household goods, medicine, and other staples, is now done via smartphone. The best eCommerce platforms will build a structure such that the design supports an intuitive, smooth customer journey. From design to navigation, layout, and general user experience, a well-designed mobile experience from beginning to end is critical. This means it is essential to choose platforms that allow customers to easily access your website as well as make a purchase on their mobile device.
There are plenty of options to choose from when you think of building an eCommerce website. Magento, Shopify, woo commerce, Bigcommerce, osCommerce, Zencart, OpenCart, etc. are commonly used eCommerce platforms.
Analyzing the above-mentioned aspects of available eCommerce development platforms will help you choose the right platform as per the specific needs of your store’s website for the first time and achieve success in the world of eCommerce.
In case you need expert advice or assistance on eCommerce website development, feel free to talk with Code5Fixer eCommerce development specialists.
Code5Fixer – Adobe Certified Magento Professional Team offering eCommerce solutions & services.
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